Search Engine Fusion is a meeting place for all who use search engines. Whether you are a searcher, an advertiser, a website owner or a website builder, you will find content here to make you think again about things you take for granted. Search engines play an important role in our lives, yet many people stick to one old faithful without trying other options. If we can encourage you to be more adventurous in using a search engine, we will have had some success.

Search engine advertisers must have confidence that the money they spend on advertising is put to good use. We look at the advertising options available and suggest ways in which you could target your spend more carefully. In difficult economic climate every benefit must be squeezed from your search engine advertising revenue.

Website owners can make good use of search engines as revenue streams, and in using their services on your websites. The days are long gone when a search engine was simply a search tool. Now you can integrate many features and services provided by the search engines into your websites, without sacrificing control of your website. Indeed, search engines now go out of their way to make it easy for you to let them know all about your website. To make it easy for website developers to navigate the development process, we have identified five key stages in website development. Work through these stages, and you will have a website that is well structured, stable, has good content, and ranks well in search engine queries:

5 Stages in Website Development

Developing a website is a job that is made up of a multitude of tasks, some small and some larger. It's easy to become overwhelmed by the work required, or to simply leave out important tasks because the job seems too great. This is not a quick fix solution, but if you work through our 5 steps below, you will hopefully have developed a website that is stylish, functional and effective. The role of search engine is considered at each stage in the website development process.

1. Website Design

The first stage is to identify the purpose, market, style and content of the website. Once this has been established you can set about creating a website to meet your needs. It is at this stage that you need to identify and register a domain name. and buy web hosting. more . . .

2. Website Development

Using your website design, work through the set of pages and content, creating web pages to meet the site requirements. You don't need to have completed the website before you upload it and put it live, but what you upload to the web server must stand alone as a finished product. Do not upload 'under construction' pages. Build a website that can be maintained. more . . .

3. Search Engine and Directory Submission

When (and only when) a workable and useful portion of your website has been created, you should begin the Search Engine Submission and marketing process. Set about systematically submitting your site to the major search engines first, then major directories, then minor directories. more . . .

4. Link and Relationship Strategy Development

One of the most important aspects of Search Engine Optimization is to maximise the number and quality of websites linking to yours. This establishes the provenance of your website and gives your site authority. There are different ways of doing this, but if you try to speed the process by creating links in ways that are not approved by search engines, you will cause a lot of long term damage to your website reputation. Explore all linking options such as friends, Pay Per Click, reciprocal links, affiliates and social media. more . . .

5. Ongoing Website Maintenance

Build ease of maintenance into your website at each stage. Too much complexity will present long term problems, compatibility issues and labour intensive work. Re-use components where possible, and control as much of the design as possible with a stylesheet. Ensure the structure on the webserver is simple and efficient. more . . .

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